Enshittification and the case for self-hosting
Self-hosting is becoming more interesting for a reason that has little to do with fashionable infrastructure. People are discovering that services they relied on can become worse while they are still using them. Features disappear. Prices change. Limits arrive. Advertising takes over. A product that began as useful becomes harder to use, less private or dependent on an account that can be closed. Cory Doctorow calls this process enshittification. In Enshittification: Why Everything Suddenly Got Worse and What to Do About It, he argues that platforms can first attract users with convenience, then lock in users and businesses before shifting value away from both groups.1 The Creative Salon article supplied alongside this book is another useful reference point for the discussion.2 ...